# Founders Way

> Founders Way is an iOS app with 71 short, illustrated, true stories of the founders who built the world's best-known companies. In every story the reader makes the founder's hardest decision themselves ("What would you do?") before learning what really happened, and their choices build a founder profile. Available in English and Albanian (Shqip). Published by Alternative Education LLC.

- App Store: https://apps.apple.com/app/id6832328050
- Website: https://founderswaycoaching.com/
- Contact: alternativeeducation.llc@gmail.com

## What the app does

- 71 founder stories, each seven short cards with original illustrations, readable in a few minutes. Based on publicly available sources; includes mistakes and controversies, not only successes.
- An interactive "What would you do?" decision in every story, followed by a reveal of the founder's real choice.
- A founder profile across six dimensions: Risk, Long-term thinking, Focus, Ownership, Resourcefulness and Character. It shows which founder the reader thinks like most.
- A daily founder quote chosen around the reader's themes (vision, failure, courage, product, leadership, discipline, quality) and a new free story every day.
- Optional daily reminder, saved quotes and stories, and shareable quote cards.
- No account or sign-up; progress stays on the device.

## Founders covered (selection)

Brian Chesky (Airbnb), Sara Blakely (Spanx), Colonel Sanders (KFC), Steve Jobs (Apple), Jensen Huang (Nvidia), Jeff Bezos (Amazon), Jack Ma (Alibaba), Oprah Winfrey (Harpo), Aliko Dangote (Dangote), Akio Morita (Sony), Coco Chanel (Chanel), Phil Knight (Nike), Melanie Perkins (Canva), Warren Buffett (Berkshire Hathaway), Ingvar Kamprad (IKEA), Elon Musk (SpaceX, Tesla), Bill Gates (Microsoft), Howard Schultz (Starbucks), Soichiro Honda (Honda), Walt Disney (Disney), Sam Walton (Walmart), Mo Ibrahim (Celtel), Bernard Arnault (LVMH), Enzo Ferrari (Ferrari), Reed Hastings (Netflix), Patrick and John Collison (Stripe), Masayoshi Son (SoftBank), Amancio Ortega (Zara), Estée Lauder (Estée Lauder), Yvon Chouinard (Patagonia), Richard Branson (Virgin), Whitney Wolfe Herd (Bumble).

## Collections

From zero to a billion (free), The great comebacks, The big bets, Empires of Asia, The brand builders, Titans of industry, Masters of money, The kingdom of luxury, The dark side of success.

## Pricing (USD, may vary by country)

- Free: the "From zero to a billion" collection, one new story a day and the daily quote.
- Founders Way Pro Monthly: $2.99 per month.
- Founders Way Pro Annual: $24.99 per year, with a 7-day free trial for new subscribers.
- Founders Way Pro Lifetime: $89.99 one-time.
Pro unlocks all stories, all collections and the full founder profile. No ads.

## Pages

- [Home and features](https://founderswaycoaching.com/)
- [Support and FAQ](https://founderswaycoaching.com/support.html)
- [Privacy Policy](https://founderswaycoaching.com/privacy.html)
- [Terms of Use](https://founderswaycoaching.com/terms.html)